Family business

Laurence and Valerie, two sisters with a shared passion for quality and elegance, pooled their talents to embark on an extraordinary adventure. With a long family history in the bed and bath linen industry, they chose to re-release an old beach towel collection from their parents under the name "Place Reservee." A new brand was born!

With their combined experience of 40 years in the industry, Laurence and Valerie bring a breath of fresh air to the world of luxury beach towels. Their goal goes beyond providing timeless, high-quality products. They want to create an experience that exudes trust, authenticity and emotion.

From Portugal, made with love 

A shift toward quality production in Southern Europe rather than mass production in Asia. This trend is driven by the growing appreciation for high-quality products and sustainability. Sustainability plays an important role for us. Local production means shorter transport routes, lower CO2 emissions and less waste. Finally, our cotton is carefully selected based on fiber length, strength and softness, resulting in exceptional texture and comfort.

OEKO-TEX certified

All of our products are OEKO-TEX certified. This means that they meet strict health and environmental standards. In production, we use only materials and processes that are free of harmful substances and chemicals. So you can enjoy our products with peace of mind.

Shop our beach collection